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Real Estate v2.0

Real Estate v2.0
Author: Danielle Babb and Alex Lazo

This book shows real estate professionals how blogs, podcasts and dynamic websites are the future of the industry. From video podcast virtual tours to blog updates on the local housing market, Web 2.0 technology helps real estate professionals sell what no website can offer: customer service. Often at little or no cost, real estate professionals can use these advanced web services to establish expertise, reach new clients, and improve commission rates.

Retail $39.95
REIQ Members $36.30

Secrets of Marketing Experts Exposed

Secrets of Marketing Experts Exposed
Author: Dale Beaumont

In this book you will learn:

- Specific questions you need to ask to create a powerful marketing plan
- How to build a market-leading brand without having to pay for advertising
- A step-by-step formula to create joint ventures with large multinationals
- Tips to become number one on Google and generate serious web traffic
- How to tap into the power of the media and generate loads of free exposure
- Insider tips to receive an endless amount of targeting referrals
- Over 100 other low-cost marketing strategies that really work

Retail $32.95
REIQ Members $29.95

Real Estate Secrets Unlocked - The second book of real estate letter writing and profiting from prospecting

Real Estate Secrets Unlocked - The second book of real estate letter writing and profiting from prospecting
CD Version (Word documents)
Author: Doug Malouf

Over 250 standard real estate industry letters have been modified into 'Word' for ease of use. We have done all the hard work for you! Letters for every purpose include:

- Prospecting letters
- Sales & Auction letters
- Residential Management letters
- General letters

BONUS to this CD pack, Electronic format of the well-known book Profit from Prospecting by Doug Malouf.

Retail $69.95
REIQ Members $63.50

Real Estate Rainmaker Successful Strategies for Real Estate Marketing

Real Estate Rainmaker Successful Strategies for Real Estate Marketing
Author: Dan Gooder Richard

Would you like to triple your income as a real estate agent, reduce your advertising expenses by half and cut marketing costs per transaction by forty percent?

Real Estate Rainmaker introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic
3 Step Rainmaker Lead System.

Complete with an invaluable collection of marketing tools never before assembled in one place and all the essential contact information youll require to find what you need easily, Real Estate Rainmaker brings you a torrent of indispensable principles, techniques, and savvy insiders tips that will flood your practice with customers, profits, and success beyond your wildest dreams.

Retail $40.95
REIQ Members $37.50

Advertising For Dummies

Advertising For Dummies
Author: Gary Dahl

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums - from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should - and shouldn't - use shortcuts to save costs.

Discover how to:
- Set a realistic ad budget
- Define and position your message
- Identify and target your audience
- Create great ads for every medium
- Make an emotional connection
- Use "ad speak" effectively

Retail $29.95
REIQ Members $26.95

Success Secrets of the Online Marketing Superstars

Success Secrets of the Online Marketing Superstars
Author: Mitch Meyerson

With e-commerce predicted to reach nearly $40 billion in sales by 2010, marketing professionals cannot afford to ignore the vast potential that the Internet holds for them. This book compiles the best practices of such online marketing pioneers as Robert Allen and Jay Conrad Levinson into one easy-to-read book that teaches how to build an online presence that not only attracts visitors, but turns them into paying customers. Based on 14 months of research with 24 of the most successful marketers in the history of the internet, author Mitch Meyerson has compiled the definitive anthology for line marketing success available today.

Retail $44.95
REIQ Members $40.85

Real Estate Rainmaker: Guide to Online Marketing

Real Estate Rainmaker: Guide to Online Marketing
Author: Dan Gooder Richard

Learn the new rules of real estate marketing!

Old rule: Your website is all about you.
New rule: Your website is all about the customer.

Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.

Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.

Whether you’re a novice or a veteran real estate pro, you’ll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy–with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies.

Retail $40.85
REIQ Members $36.85

8 New Rules of Real Estate

8 New Rules of Real Estate
Author: John Tuccillo's

The rules of the game are changing. The explosion of real estate listings available on the internet, the widespread consolidation of brokerages and the encroachment of tenders and insurance companies into the front end of the real estate transaction are only a few of the manifestations of a new era in real estate. To stay ahead of your many competitors, you need a new strategy. To create a winning strategy, you must know; how to think content, how to mine your bits, how to sell the experience, not the product, how to feed the OODA loop, and much more. John Tuccillo's The 8 New Rules of Real Estate can bring you to the forefront of your profession and keep you there well into the 21st century!

Retail $49.95
REIQ Members $44.95

Power Real Estate Letters (4th Edition)

Power Real Estate Letters (4th Edition)
Author: William et al Pivar

Power Real Estate Letters can dramatically cut your writing time AND produce the great letters that are crucial to building a solid list of clients and referrals.
This book is a compilation of various letters and correspondence a real estate agent or broker may need to write in their day-to-day business. A disk containing templates for all of these letters is included in the back of the book along with an explanation on how to use the software.

Retail $55.00
REIQ Members $49.50

Advertising for the Small Business

Advertising for the Small Business
Author: Nick Daws

Written for the self-employed, people running their own business, or those handling advertising for a small company. Includes information on using radio, television, newspapers, the internet and much more.

Retail $21.95
REIQ Members $19.75

Hoodoo Advertising Package

Hoodoo Advertising Package
Author: Ian Grace

Ad Writing Elite Salesperson’s Package – Ad Writing DVD, Ad Writing "How to" Book, Ad Checklist Poster, Pocket Guide, “Winning Listings” Pad, Clever Pills. This ultimate advertising “self help” package, can help you to make your advertising skill the most important weapon in your sales arsenal. We’re sure you won’t find anything like it anywhere else in the world, so get your’s now at this low, low introductory price.

Retail $218.65
REIQ Members $196.80

How to get SUPERGREAT RESULTS from your real estate advertising!

How to get SUPERGREAT RESULTS from your real estate advertising!
Author: Ian Price

Industry guru; Ian Price has put his thinking on paper to help you:
- Get 1 advertising dollar to do the work of 10
- Improve your ad writing
- Get your ads to stand out from the crowd
- Do's & don'ts of layout
- How NOT to waste money

Excellent value and a must have for any real estate Business!

Retail $42.00
REIQ Members $39.95

Marketing for Small Business

Marketing for Small Business
Author: Kinglsey Smith

Marketing for a small business sets you on the right track from defining your business goals to targeting the right audience and tailoring your products and services. This book promotes marketing as the cornerstone from which a business should be built, and explains the strategies and tools available for the small business operator.

Retail $24.95
REIQ Members $22.45

Select Captions & Phrases

Select Captions & Phrases
Author: Dennis Ring

A unique gathering of real estate captions and phrases. Great resource for inspiration when writing copy for your property descriptions.

Retail $22.50
REIQ Members $20.25

Better Ads = More Sales

Better Ads = More Sales
Author: Ellie Hallett

A real estate company is judged by the way each person in an agency has been trained to put words together – both orally and written. This book is concerned with written language as used in property descriptions, commercial advertisements, the agency newsletter, emails, letters, internet information – in fact – anything that can be called ‘text’. This book was written for people who want to improve their text-writing skills. An essential guide for real estate agents and salespeople.

Retail $12.95
REIQ Members $11.65

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