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There's a Customer Born Every Minute The infamous showman P.T. Barnum is perhaps best known for having said "There’s a sucker born every minute." However, Barnum never said or wrote the line at all. Actually, Barnum believed that a customer is born ever minute, and it was this respect for the customer that drove his success. In this delightful and absorbing new edition, author Joe Vitale reveals the true secrets to Barnum’s success and shares the ten key business practices that Barnum developed during his career. Further, Vitale shows entrepreneurs and business leaders how to adapt these key business practices for today’s fast-paced business world. Exploring Barnum’s genius for making money, the book follows his careers as newspaperman, politician, entrepreneur, promoter, and founder of museums and circuses–revealing all the business tactics he used along the way. Including rare material by and about Barnum, such as ads, photos, letters, an exclusive in-depth interview with Barnum, and the entire text to his famous speech "The Art of Money Getting," There’s a Customer Born Every Minute is both a business resource packed with true business wisdom, and a fascinating look at the man himself. Retail $33.95 |
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First XI: Winning Ogranisations of Australia 2E In the style of In Search of Excellence and Built to Last the first edition of First XI identified 11 Australian organisations as winners and provided comprehensive analysis of their winning framework. The companies and organisations included Brambles, Woolworths, Rio Tinto and the SalvationArmy. Now, more than three years later, the authors re-examine their choices to see whether indeed their analysis holds true. Have these companies continued to perform in all the areas that put them in the original First XI? Retail $34.95 |
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Made in Australia Made in Australia provides an extraordinary insight into the success stories of Australian entrepreneurs from many different walks of life. The authors have deliberately chosen to profile small and medium enterprises (SMEs) because they represent by far the largest portion of the market in Australia. As many of the entrepreneurs highlighted in this book reveal, often the difference between being a successful small business and a large one is simply having an entrepreneurial spirit and the hunger to grow. No one business has a monopoly on ideas. And it is not just the giant corporations that are innovative. The businesses in this book prove that fact, and their stories provide inspiration for those that follow in their footsteps. Retail $29.95 |
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40 CEO Success Stories In this book, 40 Australian CEOs tell how they have faced their biggest challenges, found solutions - and thrived. These 40 concise case studies who CEOs how other leaders are dealing with the many management problems of today from staff retention to brand building and work-life balance. Retail $39.95 |
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The Ultimate Deal 1 - Selling your Business In this book, Tom McKaskill sets out a systematic and pragmatic process to selling a business. He draws extensively on his own experience as a CPA, entrepreneur and academic as well as his personal experience selling several businesses, to show owners how to develop a realistic strategy for maximising the sales value of their business. Retail $39.95 |
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Secrets of Female Entrepreneurs Exposed The ground-breaking book takes ordinary people up-close and personal with seventeen women who have each built multi-million dollar companies. Inside this book you'll find the secrets exposed of Kirsty Dunphey (M&M Harcourts), Sonia Amoroso (Cat Media), Joanne Mercer (Joanne Mercer Footwear), Margaret Lomas (Destiny Group), Suzi Dafnis (Pow Wow Events), Sue Ismiel (Nads Hair Removal), Amy Lyden (Bow Wow Meow), Sandy Forster (Wildly Wealthy Women), Sue Whyte (Intimo Lingerie), Tanya Hamersfield (Corporate Training Australia), Kristina Karlsson (kikki.K), Suzy Yates (Bay Street Mediaworks), Kristina Noble and Simone Babic (Citrus), Shelley Barrett (ModelCo.), Elim Chew (77th Street), Carol Comer (High Impact) and Katrina Allen (DeJour). In a surprisingly candid way they each share their personal success journeys, and how more women can discover their own entrepreneurial talent. "Secrets of Female Entrepreneurs Exposed" is donating 10% of profits to the Breast Cancer Institute of Australia. Retail $32.95 |
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Finding the Money Finding the Money is a step-by-step guide on how to raise venture capital for your business including case studies, strategies, tips and techniques any entrepreneur can use. The most valuable part of this book is the Venture Capital Ready Index where the entrepreneur can clearly identify the steps needed to secure the money. Retail $39.95 |
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Secrets of small business owners exposed Peruse through the pages of this book and you will find: - Creative ways to raise money to get your business idea started Retail $32.95 |
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Dealing with Darwin Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selection and master their own evolution Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt - or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years. Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors - or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company’s offers apart? For any business competing in today’s eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive. Retail $36.95 |
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Eating the Big Fish: In Eating the Big Fish, Adam Morgan offers hands-on advice, examples, and useful information to the #2, #3, and #4 brands looking to compete effectively with the top banana. There are plenty of little fish out there, circling in schools around the brand leaders they so desperately wish to surpass. Squeezed by new competition, a retreating consumer, and aggressive retailing practices, marketers of second- and third-rank brands are struggling to survive in a business environment where they have fewer resources and less control than ever before. But instead of watching and copying every move the Big Fish makes, these "Challenger" brands need their own set of marketing rules if they have any hopes of staying afloat and competing effectively against the leader. Retail $55.00 |
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Secrets of Inspiring Leaders Exposed In this book you will discover: - The fundamental qualities of a leader and how to develop them
Retail $32.95 |
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Angel Investing Angel investing involves active mentoring and coaching of an early stage management team toward sustainable profitability or additional funding. This book sets out a comprehensive and rigorous process to help the Angel generate deal flow, evaluate investment proposals and manage the investment and subsequent harvest. It also provides a useful guide to managing operational risks in the venture. Retail $49.95 |
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Creating Rainmakers: The Manager's Guide to Training Professionals to Attract New Clients Rainmakers can be defined as professionals who consistently do two things very well—they generate leads to gain new business and then they use their selling skills to turn a portion of those leads into new business. Unfortunately, rainmakers are hard to find, and the efforts of professional firms to end this shortage have been largely ineffective. Based on interviews with more than 100 pre-eminent rainmakers and people who have watched them in action, Creating Rainmakers outlines all the necessary steps you should take to turn your professional staff into a powerful team of sales winners. It also details specific elements of the rainmaking process and defines exactly what successful rainmakers do to stay on top of their game. This book will show you how to: - Generate leads through several different strategies, including cold calling, publicity, speaking engagements, trade association activity, direct mail, and relationship marketing Retail $61.95 |
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Good Business, Bad Business Good Business, Bad Business aims to give the battling business operator some good ideas and a few laughs. It takes a critical look at the platitudes and orthodoxies of managing a business. Retail $24.95 |
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Trust Accounting with a Smile Workbook aimed at assisting with bookkeeping involved in the maintenance of trust records for real estate agents. Retail $41.10 |
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Anatomy of a Business Plan For expert guidance to take advantage of powerful business-building opportunities, the latest edition of the bestselling Anatomy of a Business Plan offers step-by- step, proven advice. Updated with the latest changes affecting small businesses through 2005, the sixth edition also includes a new resource section to help businesses research financial and marketing information. Three complete sample business plans, along with the blank forms to create a plan, make this a hands-on, user- friendly guide. Designed for beginning and growth- oriented entrepreneurs, or for those ready to move their dream businesses into action, it also includes ready to use templates. Retail $44.95 |
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Real Estate Agent's Business Planning Guide Learn how to plan, budget and spend your own funds wisely with a planning system that has been revised and refined over a ten year period. This book includes over 50 worksheets and checklists such as: Ready to use customer surveys that inform you and generate referrals; Creative, low-cost promotional tactics; Two compete sample business plans; Checklists for effective newsletters, brochures and direct mail campaigns...and more! Retail $49.95 |
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Growing a Small Business Growing a Small Business is a practical comprehensive guide for small business owners and managers looking for information on how to increase the profitability of their company. All areas of business are covered here – finance, tax, credit control, human resources, marketing, business planning and the internet. Retail $32.95 |
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Business Boot Camp CPA and small business advisor, Murray Davey has created this compilation of must-have knowledge and skills that are the difference between business failure and success. Retail $18.95 |
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Business Cash Book The Business Cash Book allows the recording of all business transactions including those not able to be reconciled through your bank statement such as barter trades or credit card purchases. Use in conjunction with the Business Boot Camp to take your business to the next level. Retail $14.50 |
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